Food for Thought - Programmatic Media
Programmatic buying is the process of executing media buys in an automated fashion, through digital platforms such as "exchanges, trading desks, and demand side platforms (DSPs). This method can replace The traditional use of manual RFPs, negotiations and insertion orders to purchase digital media. AKA: using computer programs, algorithms, to buy automatically. With the changing media marketplace, Ad Club wants to help our Colorado community learn more about programmatic media.
When, Thursday, May 7 11:30am-1pm
Location: SpotXchange, 11030 CirclePoint Rd, Ste 350 Westminster, CO 80220
Panelists include:
Suzanne Schultz Digital Media Consultant
Greg Wheltle Director Programmatic, SpotXchange
Luke Kannawin Programmatic Media Manager, IMM
Ryan Wilson Founder, CEO FiveFifty
Tim Kraus, Sr. Interactive Manager, Quiznos
Bring your own lunch (if you wish). Seats are limited and go fast (real fast!), so reserve your spaces now.
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