Food For Thought: What's the Value of Advertising?
February 28th 11:15 AM - 1:00 pm
Upslope Brewery 1898 South FlatIron Ct, Boulder https://goo.gl/maps/dAQpXJRu2ZE2
Once upon a time agencies made profitability through mark-up. Sadly, not any more. The project scope of work and the monthly fee are the way money comes into an agency. And now we're measured by rate cards, the profit margin and timesheet analysis. That's a fast road to commoditizing ourselves. But is there an opportunity, even within this income model, to 'sell' ourselves based on value?
So, how can those contracts and scopes of work become a way to sell value? And of course, do we ensure our clients know what they will receive? And do our clients know what they won't receive?
February's Food For Thought will cover the foundational aspects of good financial management and then delve into the bigger strategic questions. A panel including Financial Directors, Agency Leadership and Savvy Account Directors will talk about how we build a more valued and profitable agency.
David Miles, President, MilesBrand
Andrea Stone, Managing Director, BrandJuice
Mackie Clonts, Account Director, Amelie Company
Teresa Robbins, Chief Financial Officer, Victors & Spoils
Christine Stoeber, EVP Network CFO, The Integer Group
Food and Beverage available for purchase at Upslope and Sancho's Mexican Food Truck
For topics you are interested in send ideas to firstname.lastname@example.org
Free for Ad Club/Ad2 Denver members.
Hosted by different Denver/Boulder agencies and companies bring your lunch and feed your brain on cutting-edge topics.
Challenge your thinking. Expand your knowledge. Join the conversation.
These Sessions can be hosted at your own agency or we can provide a space for you.
Send topics you would like to see to email@example.com
Seats are limited and go fast (real fast!), so reserve your spaces now.