Food For Thought: Mile High Hype

  • 24 Apr 2018
  • 11:30 AM - 1:00 PM
  • General Assembly @ Industry RiNO 3858 Walnut Street Denver, CO
  • 10


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Mile High Hype - A peek into marketing for the cannabis industry

When: April 24th 11:30am - 1:00pm

Where: GA Denver @ Industry RiNO Station, 3858 Walnut St. Denver, CO

The cannabis industry is exploding in Colorado. We know this – largely because it seems that everyone who now visits Colorado thinks we’re a bunch of stoners. Which is, of course, not true. But marketing for the industry is no walk in the park. Quite the opposite – regulations, rules and realities impact what can (and cannot) be said and done. So, we’re bringing together some industry experts to help enlighten us on how to succeed – and what to avoid – when marketing for a cannabis brand.

The industry panel discussion will cover:

  •     What are the biggest challenges facing the cannabis industry now?
  •     Why isn’t advertising cannabis as easy as buying it?
  •    What are the current best-of marketing initiatives out there?  What’s really broken through?
  •    How has the positioning of cannabis evolved since it’s been legalized? 
  •      How has the customer base changed over time?
  •      How can digital / social media channels play into the marketing mix?

Panelists include:

Chris Rock, Xuma Communications

Amanda Guerrero, Recruiting Manager, Vangst

Chris Day, Senior Marketing Director, MJBiz Daily

Kate Farmer, VP of Marketing, Baker

Glenn McElfresh, Director of Business Development, Baker 

Have a relevant topic to suggest? Send ideas to

Free for Ad Club/Ad2 Denver members.

Hosted by different Denver/Boulder agencies and companies bring your lunch and feed your brain on cutting-edge topics. 
Challenge your thinking. Expand your knowledge. Join the conversation. 

These Sessions can be hosted at your own agency or we can provide a space for you. 

Send topics you would like to see to

Bring your lunch fuel your brain! Seats are limited and go fast (real fast!), so reserve your spaces now.

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