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Advertising is a persuasive form of communication centered around raising the profile of a brand or moving customers in a specific direction to buy a company’s product or services. When it comes to visual communication, masterful design is a foundational component that brings clarity, conveys intentional emotion, and raises the visibility of the message in the mind of the viewer.
Good design is powerful. It benefits more than a company’s marketing, reaching every facet of an organization’s systems and culture. This talk will focus on the importance of design in advertising and will explain why companies that are design-driven are positioned to be more successful in their industries.
Panelists include:
Jen Hohn, CCO, Articulation
Andrew Hoffman, Artist, Illustrator, Designer, Crypto
Ellen Bruss, CD, Ellen Bruss Design
© Ad Club Colorado