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About the Event:
Effectv, in partnership with AMA Colorado and AdClub Colorado, invites you to a thought leadership event featuring Pooja Midha. She will discuss the latest industry trends fueling TV’s transformation, and how marketers should embrace the intersection of creativity and data in order to capitalize on the power of storytelling in the always on, cross-screen world our audiences live in.
About the Speaker:
Pooja Midha leads global marketing across Comcast Advertising, which includes Effectv and Freewheel. She oversees brand offerings, enhancing products and solutions for the rapidly changing video marketplace, including the shift to audience-based advertising, the growth of multi-screen content consumption, and an increasing emphasis on data and campaign effectiveness.
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